Do you know what flavors are in your 5-hour ENERGY sales rack?
If you haven’t checked, your product mix might need fixing.
The new year is a great time to take stock of the flavors you’re carrying and ensure they align with the Retailer Rewards Fix the Mix sales sheet.
Several studies have shown that carrying the right product assortment can mean better sales — and more money in your pockets.
For example, a 2021 study by the convenience store analytics firm Skupos demonstrated just how big an impact the right product mix can have. According to its research, convenience stores that stock the recommended flavors sell more bottles than stores that don’t.
And stores carrying the most flavors – like in a 15-box rack – see the biggest sale increase.
The Skupos study said:
Stores that carry the three-flavor “Essentials” assortment (Berry Extra Strength, Grape Extra Strength, and Tropical Burst Extra Strength) sell an average of 3.6 more bottles per week than stores that don’t stock this mix. That’s an extra 15.6 bottles per month and 187 bottles per year. It works out to more than $281 in added profit per year (based on an average retailer profit of $1.50 per bottle).
Locations that sell from the 12-box “Flavor Seekers” rack (Berry Regular Strength, Berry Extra Strength, Grape Extra Strength, Blue Raspberry Extra Strength, Peach Mango Extra Strength, Tropical Burst Extra Strength, Strawberry Watermelon Extra Strength, Strawberry Banana Extra Strength, Sour Apple Extra Strength, Grape Regular Strength, Pomegranate Regular Strength, and Hawaiian Breeze Extra Strength) move an average of 2.7 more bottles per week. That’s 140 bottles per year and almost $211 in additional profit.
And businesses that use the 15-box “Super Sellers” assortment (Berry Regular Strength, Berry Extra Strength, Grape Extra Strength, Blue Raspberry Extra Strength, Peach Mango Extra Strength, Strawberry Watermelon Extra Strength, Sour Apple Extra Strength, Grape Regular Strength, Pomegranate Regular Strength, Strawberry Banana Extra Strength, and Tropical Burst Extra Strength) benefit the most. These stores sell an average of 9.6 additional bottles per week. Over a year, those 499 bottles could put an extra $750 in your pocket.
A 16-box rack, featuring the new “Super Selection” shot assortment, will be available later this spring.
An internal product assortment study conducted by the makers of 5-hour ENERGY had similar findings. That study said stores carrying more flavors increased sales more than those with fewer. And the more flavors a store stocked, the more sales and revenue grew.
Want to see your 5-hour sales soar in 2023? Check your stock against the Fix the Mix sheet and contact your distributor to get any flavors that you’re missing.