Sell More. Earn More.

Let the 5-hour ENERGY® Retailer Rewards℠ program show you how. Sign up today and get a free merchandising kit, full of items designed to help you sell more 5-hour ENERGY® shots.
You won’t find a better use of your store’s space than selling 5-hour ENERGY®. Its profit margins are unmatched in the convenience industry.
From pomegranate to berry, 5-hour ENERGY® comes in an array of delicious flavors. And here’s how to promote them to keep your customers coming back.
Codes and SKU sheets for all major 5-hour ENERGY® distributors so you always know where to get the product you need.
Market trends and tips to inform your marketing decisions.

Why Sell 5-hour ENERGY® Shots?

Visibility. Popularity. Profits. There are many reasons to sell 5-hour ENERGY® shots. For over 15 years, the brand has dominated the energy shot category, commanding an almost 90% market share. Read on to find out why 5-hour ENERGY® is one product you can’t afford not to stock.

Top Impulse Purchase

When displayed in a well-stocked three- or nine-tier countertop rack, 5-hour ENERGY® is a top-performing impulse purchase. Highly portable and highly profitable, customers are drawn to 5-hour ENERGY® shots for the great taste and alert, energized feeling they provide. 5-hour ENERGY® dominates the energy shot category, with a 90% market share.1

1Source: According to Nielsen independent convenience data.

Always Innovative

The makers of 5-hour ENERGY® shots are always monitoring the market and working to create new flavors and innovative, category-leading products. Distinctive tastes such as Tropical Burst Extra Strength, Strawberry Banana Extra Strength and Cherry Extra Strength excite customers and give retailers more items to sell.

Most Profits Per Linear Inch

Few products have the profit margins of 5-hour ENERGY® shots. 5-hour ENERGY® generates $1.50 in profit per linear inch of counter space, which is among the highest of any convenience store category.2 Not even chips, soda or candy can offer you the moneymaking opportunity of selling 5-hour ENERGY® shots.

2Source: Convenience A IRI retail audit, Nielsen 52 weeks ending 5/18/19 and 2018 NACS margin report.

Join Retailer Rewards

Want to Sell More Effectively?

Let the 5-hour ENERGY® Retailer Rewards℠ program show you how. Join now and get started with your free welcome kit.

Sales Insights

Discover moneymaking tips such as the best place to put that second — or third — 5-hour ENERGY® sales rack and the reasons you can’t afford not to market to Generation X. Learn insights that will help you plan for the future of the C-store industry and best practices you can implement today.



Learn about eye-catching displays, product mix and what else you should be doing in your store to make the most of your sales opportunities. Making the right impression and avoiding common mistakes will help ensure customers return again and again.

  • null

    Merchandising Instructions

Merchandising Instructions

  • null

    Fix the Mix

Fix the Mix

  • Retailer Image Portal

    Retailer Image Portal

Retailer Image Portal