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You won’t find a better use of your store’s space than selling 5-hour ENERGY shots and drinks. Their profit margins are unmatched in the convenience industry.
From watermelon and blue raspberry to sour apple and tropical burst, 5-hour ENERGY shots and drinks come in an array of delicious flavors. Learn what makes each one unique and keeps customers coming back for more.
Codes and SKU sheets for all major 5-hour ENERGY distributors so you always know where to find the products you need.
Customers are demanding more from the places they do business with. Find out what today’s consumers are looking for and how you can position your store to stay ahead of the competition.

Why Sell 5-hour ENERGY®?

Visibility. Popularity. Profits. There are many reasons to sell 5-hour ENERGY products. For over 15 years, the brand has led the energy shot category, commanding an almost 90% market share. And with the addition of energy drinks to the lineup, it’s bringing those same qualities to c-store coolers everywhere.

Top Impulse Purchase

When displayed in a well-stocked three-tier countertop rack, 5-hour ENERGY shots are a top-performing impulse purchase. Highly portable and highly profitable, customers are drawn to 5-hour ENERGY shots for the great taste and energized feeling they provide. 5-hour ENERGY dominates the energy shot category, with a 90% market share.*

*Source: According to Nielsen independent convenience data.

Always Innovative

The makers of 5-hour ENERGY are always monitoring the market and working to create new flavors and innovative, category-leading products. Distinctive tastes such as Tropical Burst, Strawberry Banana and Watermelon excite customers and give retailers more items to sell. The 5-hour ENERGY drink continues that history of innovation in on-the-go products.

Most Profits Per Linear Inch

Few products have the profit margins of 5-hour ENERGY shots. They generate $1.50 in profit per linear inch of counter space, which is among the highest of any convenience store product category.* Not even chips, soda or candy offer you the moneymaking opportunity of selling 5-hour ENERGY shots.

*Source: Convenience A IRI retail audit, Nielsen 52 weeks ending 5/18/19 and 2018 NACS margin report.

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Want to Sell More Effectively?

The 5-hour ENERGY Retailer Rewards program will show you how. Join now and get started with your free welcome kit.

Energy Drinks

Energy Shots

Merchandising

Learn about eye-catching displays, product assortment and how to make the most of your sales opportunities. Creating the right impression and avoiding common mistakes will help ensure customers return again and again.

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    Merchandising Instructions

Merchandising Instructions

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    Fix the Mix

Fix the Mix

  • Retailer Image Portal

    Retailer Image Portal

Retailer Image Portal

Distributors & Suppliers

Codes and SKU sheets for all major 5-hour ENERGY distributors so you always know where to get the products you need.

Sales Insights

Discover profit-building tips such as the best place to put that second — or third — 5-hour ENERGY sales rack. Find out the reasons you can’t afford not to market to Generation X. Learn insights that will help you plan for the future of the c-store industry and best practices you can implement today.

Tropical Burst and Watermelon Extra Strength Energy Shots

Surging flavors

Consumer research firm Nielsen says tropical flavors are the fastest growing flavor category in
independent convenience stores.

Help Wanted sign

Labor shortage

Looking to hire for your convenience store? 5 questions you need to answer now. Ensure that your business offers what employees are looking for.

Email
retailer@rewards.5hourEnergy.com
@5hourretailer
@5HourRetailer