What are bargain brand energy shots really costing you?

Bargain brands may look like 5-hour ENERGY®, but that’s where the similarities end. Bargain brands are cheap to stock, but their low suggested retail prices leave little room for profit in the most valuable space in your store.

Before you agree to carry these bargain brand energy shots, consider that:

  • 5-hour ENERGY® generates $1.50 in profit per linear inch, which is among the highest of any C-store product category. Imitators don’t even come close.
  • At a typical sales rate of 30 5-hour ENERGY® shots a week, your store would have to move almost three times as many bottles of low-cost competition to equal the profits generated by 5-hour ENERGY® shots.
  • 5-hour ENERGY® is a household name reinforced by national advertising and retailer support campaigns. Other energy shots are supported by their cheap price.
  • 5-hour ENERGY® doesn’t just work great; it tastes great, too. That’s what keeps customers buying again and again.

Why would you sell anything less?

5-hour ENERGY vs. Bargain Brand Energy shots
View comparison PDF

Related Insights