How would you like to know a great way to increase 5-hour ENERGY® sales — and profits?
Of course you would.
It’s not a complex or radical idea. It’s simple, really.
Here it is: Offer 5-hour ENERGY shots in four-packs.
“But,” you may ask, “isn’t it better to sell 5-hour ENERGY as a single?”
And for the casual, occasional shot buyer, that’s true. However, consider your best shot customers — the ones who come in almost every day to grab a 5-hour ENERGY or two along with breakfast or lunch — will appreciate the option to stock up. Here’s why.
Stubborn Inflation
For the last few years, inflation has taken a bite out of the average household’s budget. That includes many of your customers. The average price for gas is over $3.50 a gallon. Home prices are at record highs, and mortgage interest rates are making it hard for many to buy a new home. New cars are almost $50,000. Even used car prices, which while lower than in 2023, are still thousands more than just a few years earlier.
So your heaviest shot users will appreciate a good deal. According to our research, 24% of all 5-hour ENERGY buyers get four-packs when available. And among the heaviest shot consumers, the number is even higher: 26%.1
Multipacks are appealing
Attractively priced multipacks resonate with your best shot customers. These are people you want to cater to. They have better store loyalty, higher buy rates and more repeat purchases than customers who buy a bottle at a time. In fact, our research shows that typical multipack buyers are three times as loyal as single-bottle buyers. They buy more often. Research says they buy 5-hour ENERGY four times as often as single shot buyers. That’s a figure that can’t be ignored.
They’re also better repeat buyers. Almost 54% of multipack customers are repeat buyers, vs. about 41% of single-shot customers1.
It’s an easy choice. Offer your customers top selling 5-hour ENERGY flavors in moneysaving four-packs. They — and you — will be glad you did.
1Source: Circana MULO + C through 2023
