Or ordered cake after the waiter asked if anyone wanted dessert?
Restaurants have long used suggestive selling to boost sales of their high-profit menu items. You should be employing the same techniques in your store to sell more 5-hour ENERGY® shots.
Every customer who stops in for a quick snack or pick-me-up is a potential 5-hour ENERGY® sale:
- Shift workers stopping in late at night or early in the morning
- A.M. commuters picking up a quick cup of coffee
- Regular shoppers grabbing snacks for the week
The key is knowing what types of products naturally pair with 5-hour ENERGY® and recognizing customers who are receptive to finding out more about them. Then, suggest adding them on.
Oftentimes, simply mentioning 5-hour ENERGY® and pointing to the countertop sales rack is all it takes to close a sale. Or if customers are already buying one 5-hour ENERGY® shot, ask them if they’re interested in a money-saving 2-for deal or four-pack of their favorite flavor. They’ll appreciate the suggestion — and the extra boost when they need it.
Another way to upsell 5-hour ENERGY® is by placing branded point-of-sale items in places where customers are likely to see them, such as near coffee stations and coolers. Many of these shoppers are already looking for a boost, and the reminder that 5-hour ENERGY® is available can be all the suggestion they need to make a purchase.
Encourage your employees to mention 5-hour ENERGY® shots at every suitable opportunity. When customers come to the register with a cold energy drink or hot coffee, train employees to ask if they want to purchase a 5-hour ENERGY® for later.
It’s easy, and it works for all sorts of products in your store. Try it today.
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How does 5-hour ENERGY® stack up?
5-hour ENERGY® offers twice the profit per linear inch when compared with any of the popular brands in their respective categories.1
1Source: Convenience A IRI retail audit, Nielsen 52 weeks ending 5/18/19 and 2018 NACS margin report.