When it comes to boosting profits, sometimes bigger really is better. Retailers who expand their 5-hour ENERGY® offerings and display space consistently see stronger sales, higher basket rings, and more repeat customers.
Why Bigger Racks Win Bigger Sales
Data shows that more facings and a wider variety of 5-hour ENERGY® products drive higher purchase frequency. When shoppers see a full, well-stocked rack — with a mix of best-sellers and new innovations — they’re more likely to grab more than one.
- Visibility = Volume: Placing larger racks in high-traffic areas like checkout lanes, end caps, or beverage coolers keeps 5-hour ENERGY® front and center — right where shoppers make impulse decisions.
- Choice Fuels Conversion: Offering multiple flavors and formats (regular, extra strength 5-hour ENERGY®) ensures every customer finds a favorite.
- In-Stock Means In-Sales: Empty racks can mean missed opportunities. A bigger rack helps maintain inventory through busy sales days, keeping your store ready to meet demand.
Build the Perfect Display
- Go Vertical: Taller racks capture attention without taking up valuable floor space.
- Highlight Variety: Use color and flavor blocks to make the section pop and encourage trial.
- Keep it Full: Restock regularly — a full display signals freshness and energy.
Your Retail Rewards Advantage
Independent retailers who maximize their 5-hour ENERGY® footprint not only see stronger turns — they also earn more through the Retailer Rewards ProgramSM. Bigger displays mean bigger bonus potential.
Power Up Your Store
If your current rack setup is small or limited to a single SKU, now’s the time to expand. Contact your 5-hour ENERGY® representative to explore updated racks, product mix recommendations, and Retailer Rewards opportunities that help you stack up sales — and rewards — all year long.
