Is your store’s cooler looking a little bare these days?
Is it driving up your electric bill and not generating the revenue it used to?
Has the aluminum can shortage turned those once-full shelves into half-empty spaces?
Here’s an easy way to get that underused equipment back to its full profit potential. Stock 5-hour ENERGY® shots in your store’s cooler.
No other convenience store front-end product offers the margins of 5-hour ENERGY. You already know that. What you may not realize is that you can generate those same profits when you also sell 5-hour ENERGY in the cooler.
Why carry 5-hour ENERGY in the refrigerated section? Because it’s a natural complementary product that attracts your busiest customers.
At suggested retail prices, 5-hour ENERGY shots command a 50% profit margin. That’s better than many of the food items typically found in C-store coolers, such as desserts and dairy products.
5-hour ENERGY easily pairs with the cold sandwiches and hearty snacks that hungry shoppers favor. Offering a special bundle price on sandwiches and 5-hour ENERGY shots is a great way to drive sales of two high-profit items in your cooler.
The right product in the right place
As Americans return to their regular routines, they’re going back to C-stores.
They’re heading for the refrigerated cases. It’s where they used to find their favorite canned sodas, energy drinks and ready-to-eat meals.
But thanks to tight aluminum supplies, many drink manufacturers have cut production. And some distributors continue to limit canned beverage stock. Independent C-stores that lack purchasing power are stuck with empty shelves. Especially in open-air coolers.
Fill that space with profitable and portable 5-hour ENERGY. In a refrigerated case that usually has large containers, 5-hour ENERGY shot bottles will stand out. Your customers will notice them.
Maybe they’ve never tried a cold 5-hour ENERGY shot. They’ll love the unique taste of 5-hour ENERGY chilled. The alert, energized feeling they provide adds a new dimension when shots are taken cold.
Most important to you: 5-hour ENERGY shots offer bigger profits than canned beverages.
Heat up your profits this year. Sell 5-hour ENERGY shots cold.
