Fortunately, there are a few easy things that you can do to boost sales. Try these tips and see if you don’t see an increase.
Ensure that you have you stock 5-hour ENERGY® stocked at multiple locations in your store. Put a 15-box rack at each register, and in one or more locations such as coffee stations, endcaps or floor displays.
Put it out in front
If customers see 5-hour ENERGY®, they’re more likely to buy it.
Because it’s one of the highest performing impulse purchase items, 5-hour ENERGY® shots should be the focus of your front-end store space. And 5-hour ENERGY® shots have a 50% gross profit margin — few other C-store items even come close.
Why do you need a 15-box sales rack? Because it’s the best way to generate lots of profit in a small space. A fully stocked rack has 180 bottles of 5-hour ENERGY® shots in an 18.5- by 12-inch space. That gives you a $1.31 gross profit per square inch, making it some of the most valuable real estate in retail.
Keep it clean
Wherever you place your sales racks, ensure they’re always neat and stocked. Disorganized and empty racks have huge negative sales impact.
Also be sure to clearly display the price you charge for 5-hour ENERGY® shots, including the price for buying more than one bottle. Customers are more likely to make an impulse purchase if they don’t have to ask about the price.