A new year is the perfect time to assess your business. Are your sales where you expect? Are they where you want them to be?
When looking at ways to improve sales, it makes sense to focus on products that bring you the best return — products like 5-hour ENERGY®. Each bottle puts an extra $1.50 in your pocket. Other c-store mainstays like chips and soda can’t say that.
So, if you’re looking for an easy way to boost your profits in 2024, how about installing a new 5-hour ENERGY display rack? Or adding one or more to high-traffic areas in your store?
Here are three suggestions — plus a bonus tip — to help boost your 5-hour ENERGY sales (and profits) in 2024.
1. Upgrade to a 16-count rack
This new 5-hour ENERGY countertop rack holds 192 bottles in the same 18.5- by 12-inch space as the old 15-box model. But it gives you 12 more sales opportunities, which means it could generate additional profit without taking up more of your store’s valuable counter space. Remember 5-hour ENERGY® shots have a 50% gross profit margin — few other c-store items come close.
2. Put the rack on your front counter
If customers see 5-hour ENERGY, they’re more likely to buy it. That’s why 5-hour ENERGY® shots should be a focal point of your store’s front-end. The front counter is the most visible space in your store. It’s often the first and last thing customers see when they visit. Make the most of it by putting the rack where customers can grab a bottle or two as they check out.
3. Add racks in other high-traffic areas
While 5-hour ENERGY is a top impulse purchase at the front end, it also sells well in other spots. Try a three-box rack near your store’s coffee station or add an undershelf rack to your cooler and sell 5-hour ENERGY shots cold.
Or get a slim, 10- by-10-inch tower “Weekender” display. They hold 96 bottles without taking up much more space than a sheet of notebook paper. Colorful and attention-grabbing, put one near salty snack counters and another the end of a busy aisle.
Bonus tip: Carry more flavors
According to an in-house study, c-stores carrying more 5-hour ENERGY flavors sell more shots. It’s that simple.
As part of a research project, we increased the available flavors at select stores from five to 10. The study showed that stores carrying more flavors grew sales more than those stocking fewer. And the more flavors a store stocked, the more sales and revenue grew per week.
For example, adding just two flavors led to a 38% increase in dollar velocity, with average weekly per-store revenue growing from $75.62 to $104.45. The impact on unit velocity was even bigger: The number of bottles sold went up 47%, increasing from 20.1 to 29.5 units per week.
Carrying more 5-hour ENERGY flavors not only gives consumers more choices; it actively boosts sales, too.
Contact your distributor today to add one or more 5-hour ENERGY displays to your store. Here’s to selling more 5-hour ENERGY — in more places — and making more profit in 2024.
