Do you have room on your front counter for a 5-hour ENERGY® sales rack?
Or could you step up to a bigger rack?
If so, you could see your 5-hour ENERGY sales grow substantially.
That’s one of the findings from Skupos, a software and analytics company that focuses on the convenience store industry.
Skupos analyzed data from c-stores nationwide that carry 5-hour ENERGY® shots. According to its research, locations that ensure their product assortment aligns with the 5-hour ENERGY Retailer Rewards Fix the Mix sales sheet sell more bottles than stores that don’t. And stores that carry the most flavors see the largest sales increase.
Whether your store uses a three-box rack or a 15-box display, carrying the most popular 5-hour ENERGY products means that your store is ready to maximize its sales and profits.
How much more could you sell?
According to Skupos:
- Stores that carry the three-flavor “Essentials” assortment (Berry Regular Strength, Berry Extra Strength, and Grape Extra Strength) sell an average of 3.6 more bottles per week than stores that don’t stock this mix. That’s an extra 15.6 bottles per month and 187 bottles per year. It works out to more than $281 in added profit per year (based on an average retailer profit of $1.50 per bottle).
- Locations that sell from the 12-box “Flavor Seekers” rack (Berry Regular Strength, Berry Extra Strength, Grape Extra Strength, Blue Raspberry Extra Strength, Peach Mango Extra Strength, Strawberry Watermelon Extra Strength, Sour Apple Extra Strength, Grape Regular Strength, and Pomegranate Regular Strength) move an average of 2.7 more bottles per week. That’s 140 bottles per year and almost $211 in additional profit.
- And businesses that use the 15-flavor “Super Sellers” assortment (Berry Regular Strength, Berry Extra Strength, Grape Extra Strength, Blue Raspberry Extra Strength, Peach Mango Extra Strength, Strawberry Watermelon Extra Strength, Sour Apple Extra Strength, Grape Regular Strength, Pomegranate Regular Strength, Orange Extra Strength, Strawberry Banana Extra Strength, and Tropical Burst Extra Strength) benefit the most. These stores sell an average of 9.6 additional bottles per week. Over a year, those 499 bottles could put an extra $750 in your pocket.
Could you make room on your counter for a sales increase like that?
Does your 5-hour ENERGY product mix need fixing? Download the most recent Fix the Mix sales sheet to see what you should be selling at your store.
(Sourced from Skupos/5-hour ENERGY Retailer Rewards study 2021)
