The top 5 reasons your store needs to carry Hawaiian Breeze today

Is your store carrying one of 2023’s most popular 5-hour ENERGY flavors? If not, you could be missing out. Hawaiian Breeze Extra Strength is one of the newest 5-hour ENERGY shots – and It’s already a top 5 flavor. 

Hawaiian Breeze has an island-inspired blend of passionfruit, orange and guava flavors. The combination has become a favorite of 5-hour ENERGY fans. You might have recently received some Hawaiian Breeze-themed promotional merchandise. Or maybe you entered the Retailer Rewards sweepstakes for a 5-hour ENERGY-branded kayak. 

6-Pack Hawaiian Breeze flavor Extra strength 5-hour ENERGY® shots and 5-hour ENERGY sunglasses

The message is that Hawaiian Breeze is a flavor you should know about – and carry at your store. 

Need more convincing? Here are the top 5 reasons you need to carry Hawaiian Breeze at your store today. 

  1. Energy beverage consumers say flavor is the top issue when they’re deciding on a drink. Consumers are attracted to tastes they haven’t tried before and intriguing flavor combinations (like passionfruit, orange and guava flavors). 
  2. Most (61%) consumers who have tried a nonalcoholic tropical flavor beverage said they liked it. Another 14% said tropical-flavored beverages are something they would like to try. 
  3. Tropical flavors are the fastest growing flavors sold in independent convenience stores, with a 39.1% increase between 2021 and 2022. That represents $84 million in growth. Customers coming into your store are looking for beverages and food items with tastes that make them think of warm-weather getaways. 
  4. Tropical fruit flavors are driving growth in independent convenience store sales. Between 2021 and 2022, tropical flavors created a 31.5% increase. That represented $3.8 million in sales. 
  5. Tropical flavors are responsible for much of the growth in the energy shot category. Tropical flavors generated 75.1% of total growth dollars in the category. And 100% of those dollars came from 5-hour ENERGY.  

If you aren’t carrying Hawaiian Breeze at your store, reach out to your distributor and add it to your rack today. 

Hawaiian Breeze flavor Extra Strength 5-hour ENERGY® shot UPC
Hawaiian Breeze flavor Extra Strength 5-hour ENERGY® shot UPC

Sources:

  • Mintel report on energy drinks 2022.
  • Mintel beverage report 2021. 
  • Nielsen independent convenience R52 through 5/21/22. 

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