Retailer Tip Sheet: Fix the Mix on Your Front-End 5-hour ENERGY® Rack

Why It Matters

Your front end = prime real estate for impulse buys.
5-hour ENERGY delivers higher profit per inch than candy, gum, or snacks.

Stocking the right flavors ensures every slot earns its keep.

Quick Wins for Your Store

Follow the “Fix the Mix” flavor plan

Prioritize proven top sellers: Grape Extra Strength, Berry Extra Strength, Blue Raspberry Extra Strength.
Eliminate slow movers that tie up valuable space.

Right-Size Your Assortment — Watch Your Sales Climb

Your rack size matters. The right assortment can turn a good display into a front-end profit powerhouse:

3-Flavor Rack (“Essentials”)
Stock only the top three sellers and gain +3.6 bottles/week — that’s about $281 extra profit each year from just three flavors.

15-Flavor Rack (“Super Sellers”)
Go all-in on variety and performance — delivers +9.6 bottles/week, or about $750 in extra annual profit from the same display space.

Bottom line: More flavors = more reasons to buy, and the numbers prove it.

Keep racks full & clean

Restock daily — empty slots = lost sales.

Position for easy eye-level reach at checkout.

5-hour display with popular flavors where customers can see them. — 5-hour ENERGY® display with popular flavors where customers can see them.

5-hour ENERGY® Rack visible at checkout — 5-hour ENERGY® Fix the Mix Rack visible at checkout.

Pro Tip

Front-end customers make decisions in 8 seconds or less — a clean, well-stocked rack with the right flavors wins the sale before they reach the register.